You'll Get to Know How:

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• StrategyHere analyzed donor preferences and motivations for mental health nonprofits.

• We studied the viability of BHT’s current donation structure by unlocking donor insights, including trust markers and messaging triggers.

• StrategyHere’s competitive benchmarking helped BHT understand how leading nonprofits communicate their impact.

 

Full Case Study

 

Client Background

Blue Humming Therapy (BHT) is a US-based nonprofit mental health organization serving diverse communities. They needed help with:

• Understanding what donors look for before contributing

• Optimizing their website’s donation flow

• Benchmarking against top US nonprofits

• Strengthening trust and value communication

 

Our Approach

 

1. Market Intelligence & Donor Psychology

We researched:

• Donor behavior in the mental health sector

• Factors that build trust (transparency, impact metrics, social proof)

• Emotional triggers that influence giving decisions

• Barriers preventing repeat donations

 

2. Benchmarking Leading Nonprofits

We analyzed:

• Donation page structure

• Messaging frameworks

• UX standards

• Monthly vs. one-time giving models

This helped BHT see exactly what improvements were needed.

 

3. Messaging & Website Strategy

We developed:

• A new impact-driven narrative

• Clear button actions (One-Time, Monthly, Corporate)

• A simplified donor journey

• Storytelling that resonates emotionally

 

4. GTM Support for Fundraising

We built:

• Donor nurture email flows

• Community outreach messaging

• Recommendations for corporate partnerships

 

Results Achieved

✔ Stronger donor trust through transparent and structured messaging
✔ Improved website donation experience, reducing confusion
✔ Higher donor engagement with clearer communication
✔ Better fundraising alignment across teams

 

Services Provided

• Market Intelligence & Competitive Insights

• Go-to-Market & Messaging Strategy

• Fundraising Advisory & Collateral