Our Guide to the Information and Communication Technology Market Research
Research is about engaging in a conversation with a brand.
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- Matthew Rhodes
The information and Communication Technology industry include industries ranging from top-notch corporate to start-up entrepreneurs to open-source networks and individual developers. In order to cope up with the competition, the market players in the telecommunication industry are undergoing drastic changes internally and externally which include regulatory changes, changing trends in consumer demand, digital content, and newer technologies.
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ICT market presents a huge market for
telecommunication users with around 7 billion mobile subscribers and 3 billion internet subscribers.​
The demand from customers for anywhere and anytime access to content and products coupled with enterprise need for agility is driving the ICT market.
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