Global Men’s Personal Care Market Growth, Trends, COVID-19 impact and Forecast (2020-2025)
The global men’s personal care market is segmented based on Product (Skincare, Personal Grooming), Distribution Channel (Hypermarket & Supermarket, Pharmacy & Drug Store, E-commerce), and Region (APAC, North America, Europe and ROW).
Introduction
Men’s personal care products are the wide range of consumer products manufactured for use in personal hygiene and beautification.
Personal care products shall include, but not be limited to, antibacterial soaps, hand soaps, bar soaps, liquid soaps, body washes, lotions, moisturizers, facial and body cleansers, facial masks, exfoliating facial scrubs, sunscreens, acne treatment products, shampoos, conditioners, toothpaste, shaving creams or gels and foot care products.
These products are basic products mainly used to improve appearance and it also offers nutrition for skin and hair.
The market has witnessed a decline in the wake of the COVID-19 pandemic because of the discretionary spending and behavioral shift towards health and hygiene products.
Table of Contents
Executive Summary
Scope of the report
Research Methodology
Executive Summary
Introduction
5.1 Parent Market/ TAM
5.2 Market Outline
5.3 Market Segmentation
6. Five Force analysis
7. Market Sizing
8. Market segmentation
9. Geographical Landscape
9.1 APAC
9.2 Europe
9.3 North America
9.4 ROW
10. Growth drivers
10.1 Rise in concerns related to health, self-grooming, and body-image.
10.2 Growing awareness about the importance of overall personal care regime.
11. Key Market Trends
12. Impact of Covid-19
13. Challenges
14. Customer Insights analysis
15. Major Market Players
15.1 Procter & Gamble
15.2 Reckitt Benckiser
15.3 Unilever, Loreal
15.4 Beiersdorf AG
15.5 Johnson & Johnson
15.6 Coty Inc.
15.7 Estee Lauder Company Inc.
15.8 Edge well Personal Care Company
15.9 Kao Corporation
16. Recent Developments
17. Future Scope
18. Strategic Recommendations
Market Overview
Global Men’s Personal Care market is expected to grow to $76 billion by 2025.
Growth momentum is expected to accelerate during the forecast period with 6% CAGR.
North America leads the men’s personal care market because of the strong presence of major manufacturers along with rapid product innovation, development and launches in the men’s category. Asia Pacific is expected to be the fastest-growing regional market for men’s personal care over the forecast period.
Key Trends
Millennial men nowadays are becoming more conscious of their physical appearance and looks and are willing to experience innovative products that are proven to work for skin nourishment.
Increasing disposable income, growing trend of online shopping and development in organized retail has increased the demand for men's personal care products in the global market.
Key Market Players
The market includes both international and domestic participants. Key market players are focusing on strategies such as innovation and new product launches in retails pertaining to natural products to enhance their portfolio offering in the market.
Most prominent players in the market are Procter & Gamble, Reckitt Benckiser, Unilever, Loreal, Beiersdorf AG, Johnson & Johnson, Coty Inc., Estee Lauder Company Inc., Edgewell Personal Care Company, Kao Corporation and others.
Growth Drivers and Challenges
The rise in concerns related to health, self-grooming, body-image and hygiene among men is one of the major factors anticipated to drive the men’s personal care market growth rate.
Growing awareness about the importance of overall personal care regime coupled with emerging trends in fashion, and social media’s influence, towards aesthetically appealing looks, is also expected to boost the market growth.