The Global Interactive Display Market Growth, COVID-19 Impact and Forecast (2021-2025)
The global interactive display market is segmented based on product type as an interactive kiosk, interactive whiteboard, interactive table, interactive video wall, and interactive monitor; based on applications as retail, hospitality, healthcare, transportation, BDSI, corporate, entertainment, education, and others; based on geography as APAC, Europe, North America, and ROW.
Introduction
Interactive displays being user-friendly are increasingly finding applications in multiple verticals. The exponential rise in internet penetration and the need for minimizing human involvement in manufacturing processes has necessitated the need for easy and reliable human-machine interaction.
Interactive displays accept user input with the help of a stylus or fingers instead of peripheral devices like a mouse.
In addition to conventional touch screen devices, interactive walls, interactive kiosks, interactive monitors, and interactive whiteboards are among few popular interactive display devices that have witnessed an increased adoption, especially in the developed economies like the U.S., U.K., and Canada.
The main goal of such systems is to facilitate information presentation and enhance user experience. Some key parameters considered while purchasing an interactive display device include display intuitiveness, seamless interaction, ease in use of pen/stylus for interaction, and public & private privacy, among others.
Table of Contents
Market Overview
The Global interactive display market is expected to grow to $30.02 billion by 2025 at CAGR of 8.1%
These displays are highly valued in the retail sector, wherein they are extensively used as digital signages to attract customers.
This pandemic has disrupted the company’s business operations, including a temporary suspension of operations at some of the manufacturing facilities of interactive display companies.
Market players are increasingly focusing on collaborations and new product launches.
Key Trends
Touch screen displays are in trend in the education and corporate sector. Also, flexible display technologies witness popularity at a high pace.
Display technologies such as organic light-emitting diode (OLED) have gained increased importance in products such as monitors, video walls, smartphones, and other devices.
Key Market Players
The market is dominated by global vendors like Samsung Electronics, LG, Display, NEC Corporation, Panasonic Corporation, Leyard Optoelectronic and Sharp
Growth Drivers and Challenges
The significant factors that drive the global interactive display market include growth in flexible display technologies, increase in demand for the interactive whiteboard in the education sector, and rise in the trend of touch-based devices.
Interactive displays are gaining increasing importance in the retail sector. Interactive displays are used in retail applications such as Point of Sale (POS) systems, kiosks, ATMs, and digital signage.
Outdoor touch and display technology are not as highly developed as of indoor applications, which is a challenge for outdoor applications. Displays used for outdoor applications have to be durable and should match the environmental conditions and requirements of the applications.
The advancing technology, displays are also becoming increasingly complex, especially for outdoor applications.
The outbreak of the COVID-19 pandemic has caused a widespread economic downturn as several countries imposed strict lockdowns to contain the infection. This has affected diverse industries; manufacturing is one of the severely impacted.
There has been a significant impact on technology supply chains globally. The crisis has led to declining industrial activities leading to the slowdown of production of key semiconductor components.