Introduction
An adult diaper or adult pull-up is a disposable garment worn instead of underwear to help alleviate leaks from urinary or fecal incontinence. Sometimes adult diapers or pull-ups are only worn while sleeping but this is not always the case. They can be worn during the day or night and they can be worn by anyone regardless of age or gender. There are many different incontinence garments on the market today.
There are a couple of different tests for absorbency capacity that incontinence companies use. One is called ISO or the International Standards Organization and the other is called C.U.P. or Capacity Under Pressure.
Adult diapers can be broadly divided into pants type and pad type.
Diapers can be necessary for adults with various conditions, such as incontinence, mobility impairment, severe diarrhea or dementia.
Traditionally developed countries show more interest into Adult incontinence products such as adult diapers and adult pull ups.
Table of Contents
Market Overview
The adult diapers market size was valued at $13.3 billion in 2018 and is expected to reach $24.1 billion by 2026, registering a CAGR of 7.8% from 2019 to 2026
The secondhand clothing market is expected to grow to almost twice the size of fast fashion by 2029
In Japan, where adult incontinence products have outsold baby diaper sales since around 2013 due to a rapidly aging population
Key Trends
In terms of distribution channel, E-commerce anticipated being the most significant contributor to the increasing consumption due to the increased probability of incontinence among them.
Manufacturers will be particularly keen to win over women, who are more than twice as likely as men to experience bladder weakness, due to childbirth.
The biggest growth will likely be in diapers for people with mild bladder issues as people lead more active lives.
Key Market Players
The keys players operating in the adult diapers industry include Kimberly-Clark Corporation, Procter & Gamble, Attends Healthcare Products, Inc., and Unicharm Corporation. Numerous market players are partnering with pharmacy shop owners as a distribution channel for their products as these shops are the most convenient and trusted channel among consumers for the purchase of healthcare products. Furthermore, market players are also investing in research & development activities with a focus on product innovation in order to achieve sustainable competitive advantage in the market.
Growth Drivers and Challenges
Adult diapers are increasingly being used in medical centers, particularly for patients suffering from acute illnesses, as these diapers aid in preventing leakage, maintaining body fluid levels, and providing comfort.
There has been a marked increase in adoption of these diapers for other purposes, such as by divers during deep-sea diving, pilots while they are on long flights, and workers at their manufacturing sites.
Advancements in technology have resulted in a significant rise in the adoption of disposable adult diapers by geriatric population. These diapers offer an innovative way to effectively manage problem of incontinence as they are made using a gel-like polymer bead core that increases their absorbency capacity, which in turn provides better comfort and protection to consumers.
Despite the favorable trends, factors such as lack of awareness and social stigmas associated with incontinence, particularly in underdeveloped countries are anticipated to affect the growth of the market.
It is difficult for companies to persuade people they should buy specially made incontinence products since people tend to keep the fact that they have incontinence a secret even from their loved ones