
Global Batter and Breader Premixes Market Growth, Trends, COVID-19 impact and Forecast (2020-2025)
The global batter and breader premixes market is segmented on Application (Meat, Seafood, and Vegetables), Batter Type (Adhesion, Tempura, Beer, Thick, and Customized), Breader Type (Crumbs & Flakes and Flour & Starch), and Region (APAC, North America, Europe, and ROW).
Introduction
Batter and breeder premixes are food coatings that can be applied on meat, poultry, vegetables, fish, and seafood in order to improve its taste and maintain its moisture level while frying or grilling.
These premixes assist in enhancing the texture, nutritional levels, and taste of the food even at the time of roasting & frying.
Batters play an essential role in maximizing product yields while delivering flavor, as well as textural and visual differences, and crumbs play a crucial role in providing the perfect bite, appearance, and taste to appetizers or center of the plate products. These factors, along with the convenience, make them an essential ingredient in the processing market.
Measures taken to contain the spread of COVID-19 are hindering the food & beverages industry mainly due to disruptions in supply and distribution chains.
Table of Contents
Executive Summary
Scope of the report
Research Methodology
Executive Summary
Introduction
5.1 Parent Market/ TAM
5.2 Market Outline
5.3 Market Segmentation
6. Five Force analysis
7. Market Sizing
8. Market segmentation
9. Geographical Landscape
9.1 APAC
9.2 Europe
9.3 North America
9.4 ROW
10. Growth drivers
10.1 Development of new and innovative products such as gluten and Genetically
Modified Organism (GMO) free
10.2 Growing customer proclivity towards the intake of processed meat &
seafood
11. Key Market Trends
12. Impact of Covid-19
13. Challenges
14. Customer Insights analysis
15. Major Market Players
15.1 Cargill Incorporated
15.2 Euroma
15.3 Showa Sangyo Co. Ltd
15.4 House-Autry Mills
15.5 Bunge Limited
15.6 Associated British Foods
15.7 McCormick & Company
15.8 Kerry Group
16. Recent Developments
17. Future Scope
18. Strategic Recommendations
Market Overview
The Global batter and breader premixes market is expected to grow to $3.2 billion by 2025.
Growth momentum is expected to accelerate during the forecast period with 6.2% CAGR.
North America is expected to remain dominant region in the batter and breader premixes market followed by Asia-Pacific. This high market share is attributed to higher consumption of meat, poultry, and fried food in the region.

Key Trends
The rise in the standards of living, rising working population, and the growing disposable income due to the growing economy, especially in emerging countries such as India, Brazil, and China, have led to an increase in demand for bread and breader premixes.
Despite modern cooking devices, there is a growing number of depending on ready-to-cook (RTC) food as it is less time-consuming. Dual-income consumers prefer these types of products due to the lack of time available for cooking at their disposal.
Key Market Players
The most prominent players in the market are Cargill Incorporated, Euroma, Showa Sangyo Co. Ltd., House-Autry Mills, Bunge Limited, Associated British Foods plc, McCormick & Company, Kerry Group, Newly Weds Foods Inc., and Archer Daniels Midland Company.

Growth Drivers and Challenges
Batter and breader premixes industry players are developing new and innovative products such as gluten and Genetically Modified Organism (GMO) free in order to cater to the specific need of the consumer regarding healthy and better-quality food, which are expected to provide opportunities for the market growth in the future.
Growing customer proclivity towards the intake of processed meat & seafood will steer the growth of the batter and breader premises industry over the forecast period.