Introduction
Eggless mayo is mayonnaise in which egg yolks are replaced by plant-based ingredients such as eggplant, mustard, and chickpea, to produce a mayo in various flavours.
Egg-free mayonnaise has been available to vegans for around a decade now but has been steadily entering the mainstream food sector since around 2015.
The market for vegan mayonnaise is currently experiencing huge growth and is set to continue rising through to 2025.
Vegenaise or egg free mayo is popular because it comes in four varieties: original, grapeseed oil, organic and expeller-pressed. They are all very similar in taste.
The mayonnaise market, especially the vegan, egg-free mayonnaise market, is dependent upon the potential changes in several other related markets, such as the food dressing and the Egg replacement ingredients market
Table of Contents
Market Overview
The value of the global eggless mayonnaise market is forecasted to reach 4827 million U.S. dollars in 2024, comparing to 3624 million U.S. dollars in 2019
North America and Europe dominate the market due to the increasing demand for plant-based foods and a generally high consumption of mayonnaise.
Mayonnaise is a condiment that is used to enhance the flavor of many foods. Traditionally oil, egg yolk and vinegar or lemon juices are used as the base ingredients in preparing mayonnaise.
Key Trends
The increasing popularity of vegan food products has been observed prominently in the developed countries, supported by the growing health consciousness among the consumers, but even emerging countries will catch up
It has become important to adopt healthy food habits and reduce illnesses. This is one of the reasons people are opting for vegan mayonnaise which contains almost 20 - 22% lesser calories than the traditional mayonnaise which contains eggs.
Key Market Players
Some of the key players of the eggless mayonnaise products market include Hampton Creek, Trader Joe's, Unilever (Hellmann’s), Remia, Dr. Oetker, Del Monte Foods, Inc., American Garden, Cremica Food Industries Ltd., Crosse & Blackwell, Sir Kensington’s etc.
Growth Drivers and Challenges
Dietary shift towards plant-based products away from animal-derived products
Increasing consumer focus on controlling lifestyle diseases and in weight management. Eggless mayo contains approx. 19% lesser calories
Increasing number of vegans across the world
Despite the opportunities, there are some challenges that remain. The lack of essential nutrients such as vitamin B12, calcium, and vitamin D in egg-free mayonnaise is likely to hamper the growing demand of the market over the forecast period.
The eggless mayonnaise market also faces certain regulatory restrictions. These are mainly regarding the legal definition of the word mayonnaise and inclusion of egg. For instance, the FDA issued a warning letter to Hampton creek, a major eggless mayonnaise manufacturer, that its product cannot be called as mayonnaise since it does not contain egg.