The Global False Eyelashes Market- Forecast, Growth drivers and Impact of Covid-19
The global false eyelashes market has been segmented based on Product Type (Strips, Cluster/Accent, Individual, Others) , by Constituent (Natural, Synthetic), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores), by Region (North America, Europe, Asia Pacific and Rest of the World)
Introduction
The global false eyelashes market is a contributing segment of the global cosmetics & beauty market. From a top-down perspective, Strategy Here has analyzed the global cosmetics & beauty market as a parent market to set the context in which the global false eyelashes market will be analyzed.
Eyelash extensions are a cosmetic make up application used to enhance the length, curl, fullness, and thickness of natural eyelashes. The extensions may be made from several materials including mink, silk, synthetic, human or horsehair.
The main method of applying the extensions is by using a cyanoacrylate adhesive to apply the extension(s) to the natural lash 1-2 mm from the base of the natural eyelash, never making contact with the eyelid.
Table of Contents
Market Overview
The Global false eyelashes market is expected to grow to $7207.54 million by 2025.
Growth momentum is expected to accelerate during the forecast period with 9.83% CAGR.
The false eyelashes market is registering high market growth due to the awareness hygiene and higher sales post the Covid-19 pandemic.
North America is estimated to be the largest market in the forecast years
Key Trends
Color lash extensions, once used for only a few eccentric clients, will be embraced by a more general population. A big makeup trend in colorful eyeshadow and eyeliner makes this transition easier for many as color lashes will blend in with their whimsical backgrounds instead of standing out too much on their own.
L&M curls are rapidly becoming a hot trend thanks to their chic, lash-lifting results. They are handy for creating the newly trending extreme cat-eye style.
Key Market Players
Some of the key market players are www.ardelllashes.com, Blink Lash Store, Bio Takara, Acelashes, GIANNI LASHES, Lemer Lashes, Royal Korindah, Emma Lashes, Qingdao Velour Beauty, XIZI LASHES, Qingdao imi lashes Co., HOUSE OF LASHES, Anr Lashes, Dior Lashes, PLUMAGE Products Co., Ltd, and Emeda eyelash Company.
Companies have been focusing on inorganic growth strategies to enter regional markets and reap the benefits these lucrative markets offer. Makeup companies are also collaborating with celebrities and public figures to launch new products.
Growth Drivers and Challenges
Increasing demand for customized and unique looks when it comes to makeup will have a strong influence on market growth.
Public figures from YouTube and Instagram regularly endorsing these products and even posting tutorials on how to apply false eyelashes is another factor driving their demand.
Increased disposable income of consumers has allowed them to spurge on luxuries like cosmetics which has boosted demand.
The most common problems associated with wearing fake eyelashes include eye injuries and infections, allergic reactions, and damage to your natural lashes. This hampers market growth.
Due to the pandemic people have been going out less which has curtailed the demand for cosmetics and beauty products in general.