The Global Feminine Hygiene Products Market- Forecast, Trends and Impact of Covid-19
The global feminine hygiene products market has been segmented based on Product Type (Sanitary Napkins/Pads, Tampons, Menstrual Cups, Others) , by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience stores, Drug stores/Pharmacies, Online Retail Stores, Other), by Region (North America, Europe, Asia Pacific and Rest of the World)
Introduction
The global feminine hygiene products market is a contributing segment of the global personal care market. From a top-down perspective, Strategy Here has analyzed the global personal care market as a parent market to set the context in which the global feminine hygiene products market will be analyzed.
Although the idea behind menstrual care products is simple, the sheer variety that can be found in a drugstore can be overwhelming. There are the traditional disposable sanitary napkins and tampons, as well as the more environmentally friendly menstrual cups, which are reusable and body safe.
Feminine hygiene products also include products meant to cleanse the vulva or vagina, such as douches, feminine wipes, and soap.
Table of Contents
Market Overview
The Global feminine hygiene products market is expected to grow to $27.7 billion by 2025.
Growth momentum is expected to accelerate during the forecast period with 5.8% CAGR.
The feminine hygiene market is registering high market growth due to the awareness of female health and hygiene globally.
China is estimated to be the largest market in the forecast years
Key Trends
Globally, more and more women are getting educated about female hygiene products. The Asia-pacific market still prefers sanitary pads whereas the Americans are gradually shifting towards tampons.
Countries around the world are seeing an increasing number of promotions and educational sessions, due to the increasing prominence of social media and the various initiatives taken by the government and NGOs to increase awareness about the benefits of using menstrual hygiene products
Key Market Players
Unilever, Johnson & Johnson, Procter & Gamble, Kimberly-Clark, Kao Corporation, Daio Paper Corporation, Unicharm Corporation , Premier FMCG, Ontex, Hengan International Group Company Ltd., Drylock Technologies, Natracare LLC, First Quality Enterprises, Inc., and Bingbing Paper Co., Ltd are some of the leading players operating in the feminine hygiene products market.
The global feminine hygiene market is a highly fragmented market dominated by many small-scale and large-scale firms. Product innovation along with expansion is one of the key strategies that global players are adopting in order to stay ahead among competitors.
Growth Drivers and Challenges
As women live a fast-paced life, so they prefer to use easy and convenient sanitary products in their menstruation days.
The rising literacy level among females is expected to have a positive impact on the overall feminine health management and thus is directly linked to the adoption of feminine hygiene products.
The rising disposable income of females has also led to an increased adoption of female hygiene products.
The environmental impact caused by sanitary napkins is one of the challenges faced by this industry. A plastic disposable sanitary napkin requires approximately 500-800 years to decompose completely. Thousands of tons of disposable sanitary napkin waste are generated every month all over the world.
The common perception and stigma associated with menstruation acts as a major disadvantage for many women and for companies operating in this sector.