Introduction
Feminine wipes are moist cleansing cloths used for odor control. These wipes are made of non-woven fabrics similar to those used in dryer sheets and are soaked in a solution of gentle cleansing ingredients. Feminine wipes help fight infections like urinary incontinence and bowel incontinence.
Factors such as improving female education levels, rising disposable incomes, and rising demand for convenient and discreet intimate care products are driving the market demand.
Despite the current pandemic situation, the product manufacturers are recovering their operations in full capacities from 2021 beginning. Moreover, the rising consumer spending on hygiene and personal care products is expected to create lucrative opportunities during COVID-19.
Table of Contents
Executive Summary
Scope of the report
Research Methodology
Executive Summary
Introduction
5.1 Parent Market/ TAM
5.2 Market Outline
5.3 Market Segmentation
6. Five Force analysis
7. Market Sizing
8. Market segmentation
9. Geographical Landscape
9.1 APAC
9.2 Europe
9.3 North America
9.4 ROW
10. Growth drivers
10.1 Improving female education levels and rising disposable incomes
10.2 Rising awareness about convenient and discreet intimate care products
11. Key Market Trends
12. Impact of Covid-19
13. Challenges
14. Customer Insights analysis
15. Major Market Players
15.1 Procter & Gamble
15.2 Edgewell Personal Care
15.3 Johnson & Johnson
15.4 Kimberly-Clark
15.5 ALBAAD
15.6 Unicharm Corporation
15.7 Laciede
15.8 Corman
15.9 Bodywise
15.10 Edana
16. Recent Developments
17. Future Scope
18. Strategic Recommendations
Market Overview
The Global feminine wipes market is expected to grow to $1,879.70 million by 2025.
Growth momentum is expected to accelerate during the forecast period with 5.92% CAGR.
The online distribution channel segment is expected to grow at higher CAGR during the forecast period.
APAC is dominating the market due to growing awareness about personal hygiene in countries like India, China in this region.
Key Trends
Enhancing the shelf-life and the introduction of new products are anticipated to propel the demand for the market in the coming years.
In recent times, there is an increasing awareness about the use of natural ingredients, which is expected to create lucrative opportunities in the near future.
Key Market Players
Some of the key players in the market are Procter & Gamble, Edgewell Personal Care, Johnson & Johnson, Kimberly-Clark, ALBAAD, Unicharm Corporation.
The industry participants adopt various strategies such as product launches, product approvals, and M & M&A, improving R&D activities to sustain their competitive position in the market.
Growth Drivers and Challenges
Improving female education levels and rising disposable incomes are driving the market demand.
The rising awareness about convenient and discreet intimate care products is also contributing to the market growth.