The Global Fresh Meat Packaging Market- Growth, COVID-19 impact and Forecast (2021-2025)
The Fresh Meat Packaging market is segmented by Meat type (Poultry/Mutton, Beef, Pork and Seafood); Material type (Polyethylene (PE), Biaxially oriented polypropylene (BOPP) and Others); Packaging Technology (Modified Atmosphere Packaging, Vacuum Skin Packaging and Vacuum Thermoformed Packaging); Geography (North America, Europe, APAC and ROW).
Introduction
Fresh meat requires highly advanced packaging solutions so as to maintain the color and quality of the meat product. Proper packaging also assists in maintaining freshness and hygiene of the product, in turn, increase the shelf-life of the meat product.
Many of the retailers and butchers are shifting to use effective barrier or shrink films as a packaging solution, as the films have high tear resistance and high yield. In recent years, the development of unique meat packaging technologies has increased the shelf life and quality of meat, thus, bringing convenience to consumers.
Concerns regarding environmental sustainability and health concerns with plastic consumption, shifting preferences of consumers towards vegan food products due to rising awareness regarding the health benefits of vegan food is restricting the market growth of fresh meat packaging.
Table of Contents
Market Overview
The global fresh meat packaging market is expected to grow to $2,811.70 million by 2025
Growth momentum is expected to accelerate during the forecast period with a 4.10% CAGR.
Growing demand for meat products, together with the requirement of better packaging methods and solutions to enhance the short shelf-life of fresh meat, is fuelling the market growth.
North America is a prominent regional market due to the increasing consumption of meat products from countries like the U.S is fueling the demand.
Key Trends
Increasing the use of sustainable packaging in food packaging industry is anticipated to drive the market growth.
The growing awareness regarding environmental conservation and sustainable living is expected to drive the market growth
Innovations and advancements of packaging technologies is expected to have a positive impact on the growth of the market
Key Market Players
Some of the key players in the market are Amcor, Berry Plastic Group, Mondi, Winpak, Crown Holdings, Sealed Air.
Industry players are focusing on R&D activities concerning new plant-based materials that mimic the properties of plastics currently in use. The companies are redesigning packaging to include less material, hence saving on the cost and producing less waste. Also, companies in the market are continuously involved in increasing their market presence by introducing new products, expanding their operations, or by entering into strategic mergers and acquisitions.
Growth Drivers and Challenges
Increasing consumption of fresh meat products such as pork and beef is fuelling the market growth.
Requirement of better packaging methods and solutions to enhance the short shelf-life of fresh meat is another factor driving the market growth
Efficient transportation and improved storage equipment are additional factors that are contributing to the market growth.
Stringent governmental regulations for environment protection and the industrial trend of incorporating renewably sourced materials in the manufacturing process, is also significantly hindering the market growth.
Shifting preferences of consumers towards vegan food products due to rising awareness regarding the health benefits of vegan food is restricting the market growth of fresh meat packaging