The Global Gluten-free products Market: Growth, Trends and Recent Developments
Global gluten-free products market is segmented based on Product (Bakery Products, Dairy/ dairy alternatives, Meats/ meats alternatives, Condiments, seasonings, spreads, Desserts & ice-creams, Prepared foods, Pasta and rice, and Others) by Distribution Channel (Grocery stores, mass merchandiser, Independent natural or health food store, Club stores, Drug stores and Others) and region (North America, Europe, Asia Pacific).
Introduction
The global gluten-free products market is a contributing segment of the global food and beverage market. From a top-down perspective, Strategy Here has analyzed the global food and beverage market as a parent market to set the context in which the global gluten-free products market will be analyzed.
Gluten is a type of protein found in wheat, rye and barley which has been the center of controversy over the last several years. Most sources claim that it is safe for everyone except those who have celiac disease. On the other hand, some health experts believe that gluten is harmful to most people. Thus, this market has been growing as a consequence of increasing incidence of lifestyle diseases and awareness about healthy eating.
Table of Contents
Market Overview
The Global gluten-free products market is expected to grow to $8.3 billion by 2025
Growth momentum is expected to accelerate during the forecast period with 8.1% CAGR
Gluten-free products are registering high market growth due to the increasing incidence of allergies and health conditions among people
North America was the largest market for these products, but Asia-Pacific will be the fastest growing market
Key Trends
The growth in demand for gluten-free food and beverages in the Asia-Pacific region, is thus, emerging from indulgence buying trends, where the purchase is a consequence of a fad or for non-medical reasons.
Despite all the growth and new products, expect to see larger corporations buying up smaller companies–as was the case when Conagra bought out Boulder Brands, which had been acquired by Pinnacle Foods and encompasses gluten-free mainstays such as Udi’s and Glutino.
Key Market Players
Some of the leading and top Gluten-free Products companies in the global Gluten-free Products market include Kelkin Ltd, Boulder Brands Inc., Raisio PLC, Enjoy Life Natural Brands Llc, H.J. Heinz Company, General Mills Inc., Hero Group AG, Quinoa Corporation, and Dr. Schär AG/SPA among others. The leading five players are expected to hold around 40% market share of the global Gluten-free Products market.
Growth Drivers and Challenges
Gluten-free foods are demanded by those suffering from a chronic gastrointestinal disorder called irritable bowel syndrome (IBS). A low FODMAP (Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols) diet is often beneficial for people with IBS. Gluten-free food is an integral part of this diet.
The prevalence of autoimmune disorders and intolerance towards gluten among a large base of the population has led to increased consumption of gluten-free products.
Regulatory reforms in developed countries in favor of gluten-free products have facilitated the supply of gluten-free products from manufacturers.
Gluten-free formulations are notoriously hard to patent.
The nutritional content of gluten-free foods is an increasing area of concern. In most cases, such products are not fortified and are poorer in B vitamins, iron, folate, and dietary fiber than gluten-containing formulations.