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Global Sugar-free Drinks Market Growth, Trends, COVID-19 impact and Forecast (2020-2025)

The global sugar-free drinks market is segmented on Product Type (Fruits & Vegetables Juices, Soft Drinks, Energy Drinks, Dairy Beverages, and Others), Claim (Gluten-Free, Lactose-Free, Organic, and Others), Distribution Channel (Store Based, Non-Store Based)and Region (APAC, North America, Europe, and ROW).

Introduction
  • Sugar-free drinks are substitutes for sugar-based drinks. These beverages are artificially sweetened using artificial sweeteners such as stevia, saccharin, aspartame, neotame, sucralose, etc. They are often considered to be a healthier option for consumers willing to reduce sugar intake or for preventing weight gain.

  • The popularity of sugar-free drinks is increasing significantly among consumers, globally owing to healthy attributes associated with them.

  • These drinks are low in calories as artificial sweeteners used are approximately 600 times sweeter than sugar which allows the usage of sweeteners in smaller portions.

  • Furthermore, artificial sweeteners such as stevia, erythritol, and xylitol, etc., contain either low or no calories. Sugar-free beverages also aid in short-term weight loss due to reduced calorie intake. Therefore, these healthy attributes of sugar-free beverages are likely to bolster the demand for the product during the forecast period.

Table of Contents
  1. Executive Summary

  2. Scope of the report

  3. Research Methodology

  4. Executive Summary

  5. Introduction

5.1 Parent Market/ TAM

5.2 Market Outline

5.3 Market Segmentation


   6. Five Force analysis

   7. Market Sizing

   8. Market segmentation  

   9. Geographical Landscape


9.1 APAC

9.2 Europe

9.3 North America

9.4 ROW


   10. Growth drivers


10.1 The increase in disposable income, along with a rising health consciousness.

10.2 The increase in cognizance of the health benefits of the sugar-free drinks.


  11. Key Market Trends

  12. Impact of Covid-19

  13. Challenges

  14. Customer Insights analysis

  15. Major Market Players


15.1 Kellogg Co.

15.2 Mars Inc.

15.3 Mondelez International Inc.

15.4 Nestle SA

15.5 PepsiCo Inc.

15.6 Strauss Group Ltd.

15.7 The Coca-Cola Co.

15.8 The Hershey Co.


  16. Recent Developments

  17. Future Scope

  18. Strategic Recommendations

Market Overview
  • The Global sugar-free drinks market is expected to grow to $ 20.32 billion by 2025.


  • Growth momentum is expected to accelerate during the forecast period with 10.24% CAGR.


  • North America is dominating the sugar-free beverages market followed by Asia-Pacific. Rising disposable income and rapidly shifting consumers’ preferences are expected to accelerate the demand in the Asia-Pacific region.

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Key Trends
  • The growing trend towards health and wellness and growing concern regarding obesity and diabetes has led to a change in consumers’ preferences.

  • The transition from a conventional mindset to a well-being-conscious one has compelled the manufacturers to produce more innovative products to edify their product offerings.

Key Market Players
  • The prevailing competition in the market is intensifying with the increasing popularity of private label brands, which are now competing with leading global brands.

  • The most prominent players in the market are Kellogg Co., Mars Inc., Mondelez International Inc., Nestle SA, PepsiCo Inc., Strauss Group Ltd., The Coca-Cola Co., The Hershey Co., The Kraft Heinz Co., Unilever Group, and others.

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Growth Drivers and Challenges
  • The increase in disposable income, along with a rising health consciousness of the consumers, is estimated to drive the growth of this market.

  • The increase in cognizance of the health benefits of sugar-free drinks and the increase in demand from the developing economies due to the involvement of the organized sector are the key drivers of this market.

  • Innovations in the alternative sweeteners category and rising popularity of natural alternative sweeteners.

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