The Global Video Streaming Market Growth, COVID-19 impact and Forecast (2021-2025)
The global video streaming market is segmented based on Streaming type as Video on demand and Live video streaming; based on industry type as Residential and Commercial; based on geography as APAC, Europe, North America, and ROW.
Introduction
Video streaming is the one-way transmission of video content over a data network. It is a type of media streaming in which data from a video file is continuously transferred through the Internet to a remote user.
This content is sent in a compressed form via the Internet and is displayed in real-time by the viewer.
AI is playing an essential role in editing, cinematography, voice-overs, scriptwriting, and several other aspects of video production and upload. Various video streaming solution providers use AI to improve the content quality of videos.
In the recent past, the popularity of such platforms over broadcast media such as YouTube and Netflix has increased considerably.
Moreover, the rapid adoption of mobile phones owing to the growing popularity of social media platforms and other digital mediums for branding and marketing is anticipated to further fuel the growth.
Table of Contents
Market Overview
The Global 5G services market is expected to grow to $14.99 billion by 2025 at CAGR of 19.70%.
User penetration will be 14.3% in 2021 and is expected to hit 18.2% by 2025. The average revenue per user (ARPU) is expected to amount to £51.47.
In global comparison, most revenue will be generated in the United States (£24,907m in 2021).
While the growth of Video Streaming services like Netflix and Amazon Prime Video is not over, it is assumed that the adoption of such services will reach peak
Key Trends
The growing adoption of cloud-based solutions to increase the reach of video content is influencing the market growth. This trend is majorly observed in the countries of North America and Europe.
Music streaming providers offer exclusive content with podcasts and original content, which first attracts the people towards the platform and eventually turns them into subscribers.
Key Market Players
The market is dominated by global vendors like Netflix, IBM; Apple; Amazon Web Services; Cisco Systems, and Adobe Systems.
Growth Drivers and Challenges
The increasing popularity of social media platforms in the video streaming market is one of the major factors responsible for the growth of the video streaming market.
The major factors driving the growth of the video streaming software market include the increasing penetration of mobile devices and internet users and the growing demand for VoD streaming.
Interruptions in streaming flow, piracy, and low bandwidth or limited streaming speed are some of the major challenges that hamper the growth of the video streaming market.
Ensuring that video streams are compatible with and optimized for the myriad devices on the market is another challenge that video streaming providers face.
The video streaming services have experienced a rise of around 10% in viewership during the lockdown. The viewership of video streaming services has drastically risen across the globe, including several video streaming platforms.
Individuals across the globe are using various live streaming platforms to get recent updates on the status of COVID-19, stay entertained, play games, and socialize. The rise in the consumption of digital content from various sources, including mobile apps, TV streaming, gaming, has been observed in China and Italy during the outbreak.