The Global Women’s Activewear Market- Trends, Growth drivers and Recent Developments
The global women’s activewear market can be segmented based on product (bottom wear: shorts, skirts, sweatpants, leggings and yoga pants, top wear and outerwear which includes sweatshirts, hoodies & jackets, swimwear, and innerwear), fabric (nylon, spandex, polyester, cotton, polypropylene, and neoprene), distribution channel (online: websites of apparel brands and e-commerce and offline: shopping malls, brand outlets, hypermarkets, supermarkets, and specialized apparel stores), and geography ( North America, Europe, Asia Pacific)
Introduction
The global women’s activewear market is a contributing segment of the global sportswear market. From a top-down perspective, Strategy Here has analyzed the global sportswear market as a parent market to set the context in which the global women’s activewear market will be analyzed.
Fitness has become a growing priority in almost everyone’s lives, as a result of which there’s been a surge in cult women’s activewear brands. Women are also leading the athleisure movement, which has transformed how many consumers think about athleticwear, and consequently how retailers design their products. While women haven’t been completely ignored by athletics retailers in the past, sportswear was traditionally a men’s market.
Table of Contents
Market Overview
The Global women’s activewear market is expected to grow to $216.86 billion by 2025.
Growth momentum is expected to accelerate during the forecast period with 7.83% CAGR.
The women’s activewear market is registering high market growth due to increasing awareness of the importance of health and fitness among women.
North America and Europe hold a major share of this market
Key Trends
Millennials will be the generation driving the growth of women’s activewear as they spend more time exercising and participating in physical activity compared to other generations.
More brands are experimenting with technical fibres made from renewable, raw materials and sustainable fabrics, such as recycled polyester and nylon and organic cotton to make breathable and eco-friendly activewear.
Key Market Players
Key market players in the global women’s activewear market are Adidas AG, Nike Inc, Jordan, Mizuno Corporation, ASICS Corporation, Under Armour Inc, Gap, Inc, Aeropostale, PUMA SE, Jockey, Forever 21, Lycra, The Upside, Columbia Sportswear Company, Ralph Lauren, ALO, Mountain Khakis, Gramicci, Lululemon, Filas, Beyond Yoga, Vie Active, LLC, Prana, and Mountain Hardwear.
Brands are focusing on innovation of new products and research & development to strengthen their foothold in the global women’s activewear market. Manufacturers in developing countries are focusing on reducing their cost of production and increasing profitability for the sustainable growth of their businesses.
Growth Drivers and Challenges
The growing emphasis on fitness and the awareness of the importance of a healthy lifestyle are factors propelling the growth of this market.
Increasing disposable incomes, particularly of the middle class in emerging economies is a reason for the growth of this market
Involvement of women in activities like aerobics, gymming and yoga is another reason for a boom in activewear demand.
Volatile costs of raw material which goes into making activewear and high costs of designing the products result in expensive apparel which is not attractive to price sensitive consumers.
The availability of counterfeit activewear causes inconvenience for consumers which is a hinderance to the growth of the market.