The U.S infant and Kids Probiotics Market- Growth, Trends, COVID-19 impact and Forecast (2021-2025)
The U.S Infant and Kids Probiotics Market are segmented by Age group (Baby/Infant and Kids); Form (Liquid, Powder, Chewable and Others); Distribution Channel (Retail Pharmacies/Drug Stores, Departmental Stores, Supermarket/Hypermarket and E-commerce).
Introduction
Probiotics are the live bacteria and yeasts, which are considered good for the human digestive system. These bacteria are regarded beneficial for kids health since they help colonize the gut.
The major factors driving the market growth include increasing millennial parent’s population, changing consumer behavior and preference towards healthier options. On the other hand, lack of awareness among consumers regarding the effectiveness of infant probiotics are obstructing the growth of the market.
The COVID-19 pandemic has severely impacted healthcare industry. But the demand for infant probiotic products are likely to increase during this pandemic period. These are used as nutritional option in the diet of kids in order prevent kids from this life killing virus.
Table of Contents
Executive Summary
Scope of the report
Research Methodology
Executive Summary
Introduction
5.1 Parent Market/ TAM
5.2 Market Outline
5.3 Market Segmentation
6. Five Force analysis
7. Market Sizing
8. Market segmentation
9. Geographical Landscape
9.1 U.S
10. Growth drivers
10.1 Growth in prevalence for healthier food options for infants and kids
10.2 Increasing demand from millennial parent’s population
11. Key Market Trends
12. Impact of Covid-19
13. Challenges
14. Customer Insights analysis
15. Major Market Players
15.1 Gerber Products Company
15.2 BioGaia
15.3 Metagenics
15.4 i-Health
15.5 Church & Dwight Co
15.6 LoveBug Nutrition
15.7 FIT-Bioceuticals
15.8 NOW Foods
16. Recent Developments
17. Future Scope
18. Strategic Recommendations
Market Overview
U.S infant and kids probiotics market is expected to have incremental growth of $62.4 million during 2020-2025
Growth momentum is expected to accelerate during the forecast period with an 8.41% CAGR.
As liquid probiotics are more effective on an infant’s immune and digestive system, this segment is expected to remain as a largest segment during the forecast period
An E-commerce distribution channel is expected to grow at the highest CAGR during the forecast period.
Key Trends
The penetration of infant and kids probiotics through online sales channels and e-commerce platforms is expected to create potential revenue opportunities.
Increasing R&D investment for innovating probiotic products will also support market growth.
Key Market Players
Some of the key players in the market are Gerber Products Company, BioGaia, Metagenics, i-Health, Church & Dwight Co., LoveBug Nutrition.
Prominent companies are adopting various business strategies, such as partnerships and mergers & acquisitions, strengthening their market presence. In addition, increasing R&D costs in this area by key companies is expected to increase their market shares.
Growth Drivers and Challenges
Growth in prevalence for healthier food options for infants and kids is the main driving factor of the market.
Increasing demand from the millennial parent population is also a driving factor for the market growth.