CASE STUDY

How StrategyHere Helped Universal Hyperscale Computing Launch a High-Impact GTM Strategy

StrategyHere helped Universal Hyperscale Computing identify high-value segments, benchmark competitors, and build a research-backed GTM strategy that accelerated their enterprise market entry.

You'll Get to Know How:

StrategyHere identified the highest-potential segments for UHC based on industry adoption patterns and cloud workload trends.
We evaluated the viability of UHC’s hyperscale offering through deep customer insights, uncovering expectations and decision-making triggers.
StrategyHere’s competitive intelligence clarified how major hyperscalers position themselves and where UHC could differentiate.

Full Case Study

Client Background

Universal Hyperscale Computing (UHC) is a next-generation cloud and high-performance computing (HPC) company aiming to expand into global enterprise markets. They needed clarity on:

Which industries offered the fastest adoption
How to stand out against AWS, Azure, and specialized HPC vendors
What enterprise buyers look for when switching or onboarding cloud providers
How to structure a research-backed GTM motion

Our Approach

1. Market Intelligence & Competitive Insights

We conducted deep analysis of:

Global and regional hyperscale trends
Segment-level growth (AI, biotech, fintech, ML workloads)
Pricing benchmarks across hyperscalers
Competitor gaps in security, performance, and support

This helped UHC understand its true competitive advantage.

2. Audience Insight & Product Viability

We analyzed enterprise buyer expectations:

CIO/CTO priorities in cloud migration
Barriers to adoption (security, reliability, migration cost)
Technical success criteria used in vendor evaluation
Key workload needs where UHC could outperform

This validated that UHC’s offering met specific high-value use cases.

3. Go-to-Market Strategy

We developed a GTM blueprint including:

Positioning strategy tailored to enterprise buyers
Messaging frameworks for website, outbound, and sales decks
Priority segments & ICPs
Launch channels and partner ecosystem strategy

4. Investor & Executive Enablement

We refined UHC’s pitch narrative:

Market opportunity
Competitive differentiation
Revenue potential
ICP-driven launch plan

Results Achieved

✔ UHC gained a clear GTM roadmap for global enterprise expansion
✔ Sharper differentiation against major hyperscalers
✔ Faster enterprise lead generation due to refined ICPs
✔ Improved investor confidence supported by data-backed narratives
✔ Reduced trial-and-error in early GTM execution